We have launched a new visual identity!

There have been many rounds in the work on our new identity. For us it was important to preserve the associations of a watch; an instrument for measuring time. Furthermore, our new logo has a distinctive feel that should give associations to time and reflect how we at Ur are concerned with using time correctly. The concept underpins the idea of ​​the "meeting point", which is about the interaction between technology and people, and how good technological solutions free up time for other things. We have moved away from the name feature, and instead created a self-confident symbol that dares to stand alone and in the style of today's expressions.

Great emphasis has been placed on developing a robust and flexible visual identity which involves a new logo, color palette, typography, graphic elements, video and photo style. In order to appear united and holistic to our partners, customers and society at large, we have produced a thorough set of guidelines which include how graphic elements should be used in a clear and defined way, but which also take into account the company's future development in order to create long-term value.

We built a new, fresh website that presents text, images and graphic content in a way that reproduces Ur in a good and honest way. A website that should stand out. A website that reflects the profile of Ur and communicates our values ​​in a way we are proud of.

Our new identity and website will contribute to clear communication externally and a strong sense of community and pride internally.