Homely

Homely is one of Norway's leading home alarm providers, with 24/7 monitoring through an FG-certified alarm station and response service from Securitas. Ur Solutions has been Homely's development partner since 2024, continuously improving its website, purchase journey, and customer flows.

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When the engagement began in 2024, Homely had a strong brand and a stable technical platform, but wanted to increase conversion from visitors to qualified leads. A longer-term goal was to make it possible for customers to complete an entire alarm purchase on their own, without going through the sales team. Ur Solutions came in as a long-term development partner responsible for building new flows, integrating with Homely's existing systems, and keeping the website in steady development.

The first major delivery was a new lead generator, built around step-by-step price calculation tailored to the customer's home and needs. The new flow increased Homely's inbound conversion rate by 25% and is now the most important entry point into Homely's sales funnel. Shortly afterward, we built the first self-service ordering flow for alarm customers in Norway. Private customers can configure their alarm, receive a binding price quote, and complete the purchase without contacting the sales team. The platform is continuously developed and now also includes a dedicated B2B lead generator.

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Homely alarm sensor protecting a modern home

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