There have been many rounds in the work on our new identity. For us, it was important to preserve the associations of clock; An instrument for measuring time. Furthermore, our new logo has a distinctive touch that will give associations with time and reflect how we at Ur are committed to using time correctly. The concept underpins the idea of the “meeting point” which deals with the interaction between technology and man, and how good technological solutions free up time for other things. We have departed from the name trait, and rather devised a confident symbol that dry to stand alone and in the style of today's expression.
Considerable attention has been paid to devising a robust and flexible visual identity that involves a new logo, color palette, typography, graphic element, video and photo style. In order to appear unified and comprehensive to partners, customers and society at large, we have produced a thorough set of guidelines that imply how graphic elements should be used in a clear and defined way, but which also take into account the future development of the company to create long-term value.
We built a new, fresh website that presents text, images and graphic content in a way that reproduces Ur in a good and honest way. A website that should stand out. A website that reflects the profile of Ur and communicates our values in a way we are proud of.
Our new identity and website will contribute to clear communication externally and a strong sense of community and pride internally.
